Tourism is peace, and world tourism requires world peace; tourism is economy, a beacon that guides the economy; tourism is wealth, the cash flow of the masses; and tourism is culture, an embodiment of improvement in life quality. As the creed of the chamber, during the initial stage of our chamber's inception the "Pan-tourism" concept has been incorporated into various facets of the entire industry, transforming the tourism industry into the thread that connects the pearls and the conduit that links all economies, which facilitate unity and joint promotion of the economy. Through the tourism industry, employment issue of the masses is resolved, turning the common prosperity of poverty-stricken areas into a sense of duty and heart of public welfare among entrepreneurs, thereby upholding the responsibility of practicing the Global Code of Ethics for Tourism.
During the Pu'er Green Forum on Tourism & Ecologyheld in September 2017, our chamber proposed the "peace and greenness" declaration: There is only one Earth, and the planet's biodiversity is the foundation of human survival. Protecting life on Earth and emphasizing biodiversity on Earth are mandatory responsibilities of humankind! The "peace and greenness" spirit is a new concept that drives the chamber's development and will uphold the duty as the ambassador of peace that will protect the earth.
Tourism is an endeavor of peace, and gratitude should be extended to the selfless contributions made by the various Chairmen and all members of the China Chamber of Tourism over the past 15 years. I hope that everyone will continue to touch and lead everybody: Enable the tourism industry to underpin the hope of the masses, to connect the "pearls" of economy, to safeguard the land of the people, to engender world peace.